![]() We believe that today’s youth and kids are the drivers of tomorrow’s change. Discovery, said, “ POGO’s beloved kid supercop, Little Singham, has been a fan-favourite for years and with his traits of bravery, responsibility, and honesty, has entertained and inspired kids across the country. Uttam Pal Singh, Head of Kids Cluster, Warner Bros. We need more games like this serving to educate and inspire more young individuals to become environmental advocates and help us to Beat Plastic Pollution.” Educating people about what actions we can all take to change our relationship with plastics is key. “ At UNEP, we were impressed to see the integration of the plastic theme in Little Singham that saw some 250 million virtual plastic bottles collected in the game. The Tide Turners youth program, backed by the worldwide Scout and Girl Guide movement, engages an impressive count of 500,000 youth across more than 30 countries.Ītul Bagai, Head of UNEP’s office in India, emphasized the importance of raising awareness among young people, stating: Both games prominently feature the World Environment Day “Only One Earth” logo, underscoring their commitment to global environmental preservation. Through inventive gameplay mechanics, players actively collect virtual plastic bottles and prohibited plastic items, reinforcing the significance of reducing, reusing, and recycling plastics. ![]() ![]() The in-game activation is part of Reliance Games’ support of Playing for the Planet ( an initiative facilitated by UNEP which works with the games industry to decarbonize the industry and test green activations in games. These games embark on a new campaign to educate players about the detrimental impact of plastic pollution. As part of that, Reliance Games expands its program with two of its fan-favourite titles, Little Singham and Little Singham Cycle Race, boasting an impressive 75 million downloads. The show’s growing animated universe and the new range of games extend the fun and frolic to a wider audience sphere. ![]() POGO’s Little Singham, one of India’s leading animated IPs, with its unique and quirky storylines, has been engaging, inspiring, and captivating millions of kids across the country since its launch. Notably, Reliance Games will incorporate the issue of plastic pollution into its popular game, Little Singham, and introduce a brand-new game, Little Singham Cycle Race, both designed to educate and entertain players. This global initiative engages youth in addressing the urgent issue of plastic pollution, which poses a threat to life in oceans, rivers, and land. Building upon the tremendous success of last year’s campaign, which reached 1.5 million youth and encouraged them to collect an impressive 250 million virtual plastic bottles, the studio is expanding its efforts to support the UN Environment Programme’s (UNEP) Tide Turners Plastic Challenge for World Environment Day. Mumbai, June 05, 2023: In commemoration of World Environment Day, Reliance Games is proud to announce a unique initiative aimed at raising awareness about the hazards of plastic among children and youth. Discovery & Reliance Games to support UN Environment Programme’s (UNEP) Tide Turners Plastic Challenge.
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